Text In Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Adam McLaughlin. McLaughlin is in charge of marketing and communication at the Life Church in Ft. Meyers, Florida and runs a powerful blog. Today McLaughlin shares practical steps you can utilize this week to bring your church’s branding, marketing, and advertising into alignment.
[00:00] Tyler Smith introduces Adam McLaughlin, who oversees the marketing and communication at Life Church in Ft. Meyers, Florida.
[00:48] McLaughlin shares his passion.
[02:23] The differences between branding, marketing, and advertising.
[04:10] Branding is the foundation.
[05:11] How a smaller church lacking resources can use this model.
[09:01] Example of branding and marketing in action at Life Church.
[11:43] Coffeehouse Hot Seat.
Resources
McLaughlin’s blog
McLaughlin’s eBook, Trust Glue