Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Michael Persaud, the creator of Church Brand Guide. Persaud discusses specific instructions on how to discover your church brand and hone in on your target audience and three critical mistakes churches make when it comes to their branding.
[00:00] Introduction of Michael Persaud, creator of Church Brand Guide.
[02:12] Helping the church be effective.
[04:36] Discovering your brand.
[06:47] Finding your target audience.
[08:32] Building a brand around your audience.
[10:33] Why brands matter.
[18:12] Three critical mistakes in branding.
[22:32] The Coffeehouse Hot Seat.
[25:57] Parting wisdom.
[26:20] Resources.
[07:59] Coffee with Pastors is aimed at sharing helpful tools, tips, and tactics for pastors to improve fellowship among their church members.
[09:55] Smith will host ministry experts and put them in the Coffeehouse Hot Seat.
[14:51] The challenges churches face and solutions in social media and innovative communication.
Resources
Text in Church for templates, or text ‘templates’ to 816-482-3337
http://churchbrandguide.com/coffee/ for a video and document to help find your audience
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Jeremy Lee of Parent Ministries, which equips churches with resources to help parents more effectively guide their children spiritually. Lee shares how to inspire parents not to abandon their children spiritually and gives examples of how to infuse faith into everyday moments.
[00:00] Introduction of Jeremy Lee of Parent Ministry.
[04:00] Parent Ministry and how it serves the church.
[05:40] Infusing faith into everyday moments.
[09:08] How to parent spiritually.
[14:58] The Big Kid Bed example.
[16:40] The Lunch Box Notes example.
[19:15] The Coffeehouse Hot Seat.
[25:00] Parting wisdom.
[26:25] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Download Lunch Box Notes from Parent Ministry
Email Jeremy Lee
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Ariel Nievez of Thriving Church Coachingabout leadership principles that are essential to a thriving church. Nievez is also the author of 21 Powerful Leadership Secrets that Every Pastor Should Know, which you can download for free from the link in the resources.
[00:00] Introduction of Ariel Nievez of Thriving Church Coaching.
[01:35] Starting his passion for helping churches thrive.
[03:53] Focusing on leadership development.
[06:15] Liberating pastors from doing it all themselves.
[11:27] Add a zero to it.
[15:34] Creating alignment.
[19:45] The Coffeehouse Hot Seat.
[27:23] Parting wisdom.
[28:00] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Nievez’s PDF through Thriving church
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Alejandro Reyes of Social Media Church Labs about the simple but powerful strategy of combining sermon snippets with Facebook advertisements. Reyes is responsible for growing the digital marketing strategy for the fastest growing company in the faith-tech space. He shares his strategy for growing a church quickly.
[00:00] Introduction of Alejandro Reyes of Social Media Church Labs.
[01:48] Background and getting into church advertising.
[03:36] The “goal” part of the “goal, strategy, action” framework.
[05:20] The “strategy” part of the “goal, strategy, action” framework.
[09:10] All churches can use strategies.
[09:45] The “action” part of the “goal, strategy, action” framework.
[12:10] Targeting your audience.
[18:33] The Coffeehouse Hot Seat.
[24:08] Parting wisdom.
[24:36] Resources
Resources
Text in Church for formulas, or text “formula” to 816-482-3337