Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Evan Maxon of MediaFusion, which leverages streaming technology to help churches expand the reach of their Sunday sermons. He discusses why live streaming has become such a hot topic, and explains how virtual church shopping is impacting pastors’ ministry.
[00:00] Introduction of Evan Maxon of MediaFusion.
[01:36] About MediaFusion.
[03:12] The benefits of streaming.
[04:44] Debunking streaming myths.
[09:58] The investment.
[12:30] Virtual church shopping.
[17:05] Necessary tech savvy.
[19:37] The Coffeehouse Hot Seat.
[24:36] Resources.
[25:08] Parting Wisdom.
Resources
Text in Church for formulas, or text “formula” to 816-482-33371
https://www.mediafusionapp.com/
Send Maxon an email, or find him on Facebook, Twitter, or Instagram
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Kenny Jahng of Church Butler, which helps churches get started in social media. He discusses why social media is so important for the local church and talks about specific strategies to increase engagement from the community.
[00:00] Introduction of Kenny Jahng of Church Butler.
[01:53] Church Butler.
[05:02] Why social media matters.
[06:51] Social media strategies.
[08:24] Strategies for engagement.
[12:30] The commitment involved in doing social media well.
[13:45] Choosing your channels.
[15:23] How Church Butler helps.
[21:24] The Coffeehouse Hot Seat.
[25:56] Parting wisdom.
[26:41] Resources
Resources
Text In Church for templates, or text “templates” to 816-482-3337
http://www.generositylabs.org/
Find Jahng on Twitter
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Michael Persaud, the creator of Church Brand Guide. Persaud discusses specific instructions on how to discover your church brand and hone in on your target audience and three critical mistakes churches make when it comes to their branding.
[00:00] Introduction of Michael Persaud, creator of Church Brand Guide.
[02:12] Helping the church be effective.
[04:36] Discovering your brand.
[06:47] Finding your target audience.
[08:32] Building a brand around your audience.
[10:33] Why brands matter.
[18:12] Three critical mistakes in branding.
[22:32] The Coffeehouse Hot Seat.
[25:57] Parting wisdom.
[26:20] Resources.
[07:59] Coffee with Pastors is aimed at sharing helpful tools, tips, and tactics for pastors to improve fellowship among their church members.
[09:55] Smith will host ministry experts and put them in the Coffeehouse Hot Seat.
[14:51] The challenges churches face and solutions in social media and innovative communication.
Resources
Text in Church for templates, or text ‘templates’ to 816-482-3337
http://churchbrandguide.com/coffee/ for a video and document to help find your audience
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Jeremy Lee of Parent Ministries, which equips churches with resources to help parents more effectively guide their children spiritually. Lee shares how to inspire parents not to abandon their children spiritually and gives examples of how to infuse faith into everyday moments.
[00:00] Introduction of Jeremy Lee of Parent Ministry.
[04:00] Parent Ministry and how it serves the church.
[05:40] Infusing faith into everyday moments.
[09:08] How to parent spiritually.
[14:58] The Big Kid Bed example.
[16:40] The Lunch Box Notes example.
[19:15] The Coffeehouse Hot Seat.
[25:00] Parting wisdom.
[26:25] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Download Lunch Box Notes from Parent Ministry
Email Jeremy Lee
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Ariel Nievez of Thriving Church Coachingabout leadership principles that are essential to a thriving church. Nievez is also the author of 21 Powerful Leadership Secrets that Every Pastor Should Know, which you can download for free from the link in the resources.
[00:00] Introduction of Ariel Nievez of Thriving Church Coaching.
[01:35] Starting his passion for helping churches thrive.
[03:53] Focusing on leadership development.
[06:15] Liberating pastors from doing it all themselves.
[11:27] Add a zero to it.
[15:34] Creating alignment.
[19:45] The Coffeehouse Hot Seat.
[27:23] Parting wisdom.
[28:00] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Nievez’s PDF through Thriving church
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Alejandro Reyes of Social Media Church Labs about the simple but powerful strategy of combining sermon snippets with Facebook advertisements. Reyes is responsible for growing the digital marketing strategy for the fastest growing company in the faith-tech space. He shares his strategy for growing a church quickly.
[00:00] Introduction of Alejandro Reyes of Social Media Church Labs.
[01:48] Background and getting into church advertising.
[03:36] The “goal” part of the “goal, strategy, action” framework.
[05:20] The “strategy” part of the “goal, strategy, action” framework.
[09:10] All churches can use strategies.
[09:45] The “action” part of the “goal, strategy, action” framework.
[12:10] Targeting your audience.
[18:33] The Coffeehouse Hot Seat.
[24:08] Parting wisdom.
[24:36] Resources
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Daniel Irmler, the creator of Church Hacks and the soon-to-be-released Church Hero, as well as running the private Facebook group Entrepreneurs on a Mission. Irmler shares the Three-on-Three Connection Strategy and discusses the upcoming Church Hack Summit.
[00:00] Introduction of Daniel Irmler, creator of Church Hacks.
[02:17] Addicted to Jesus.
[04:11] The Three-on-Three Connection Strategy.
[12:00] Bonus Tip.
[14:40] Church Hacks Summit.
[19:20] The Coffeehouse Hot Seat.
[24:54] Parting Wisdom.
[25:40] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Grab Your SUMMIT Seat Here!
[00:00] Introduction of Chris Abbot of the Creative Church Network and Guts Church.
[02:27] Getting into Facebook advertising.
[05:00] Why churches need Facebook advertisements.
[10:13] What you can do this Sunday to expand your reach.
[17:54] Targeting your advertisements.
[20:30] The budget to get started.
[23:23] How to implement Facebook advertisements.
[25:31] The Coffeehouse Hot Seat.
[29:00] Parting wisdom.
[29:48] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Special Offer from Creative Church Network for the podcast audience
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Ryan Holck of Rad Ideas. Holck discusses building an effective digital communication strategy, and shares his own strategy for his design concept that will help ministries engage, motivate, and grow their audiences online.
[00:00] Introduction of Ryan Holck of Rad Ideas.
[03:15] The secret sauce behind creating a sound communication strategy.
[06:46] Leveraging your website for congregation members.
[08:45] Identifying the message the site should convey.
[13:12] Building your own website.
[17:15] Holck’s website review service.
[19:22] The Coffeehouse Hot Seat.
[22:45] Parting wisdom.
[23:20] Resources.
Resources
Text in Church for the three-step follow-up formula, or text “formula” to 816-482-3337
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Mark MacDonald, bestselling author of Be Known for Something: Reconnect With Your Community by Revitalizing Your Church’s Reputation. MacDonald shares practical advice about implementing a communication strategy that will help your church be known for something.
[00:00] Introduction of bestselling author Mark MacDonald.
[04:15] Be Known for Something.
[05:56] Leveraging the church’s perception as a brand.
[07:53] The thread principle.
[10:07] The gap between church and community.
[11:33] Reflecting the DNA of the community.
[17:11] Making changes occur.
[20:33] Who should buy the book.
[22:58] Coffeehouse Hot Seat.
[26:22] Parting wisdom.
[26:48] Resources.
Text in Church for formulas, or text “formula” to 816-482-3337
Amazon to buy McDonald’s book
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Michael Lukaszewski, the founder of Church Fuel. Lukaszewski shares the three systems that churches must fix right away, and practical tips and strategies to improve those systems. If you can fix the systems, you can grow the church.
[00:00] Introduction of Michael Lukaszewski of Church Fuel.
[01:36] Starting Church Fuel.
[04:00] System One: Effective Church Service Planning.
[08:23] System Two: Volunteer Recruitment.
[13:13] System Three: The Follow-Up Process.
[22:12] The Coffeehouse Hot Seat.
[27:32] Parting wisdom.
[28:29] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Brady Shearer of Pro Church Tools, which helps churches seize the 167 hours beyond their Sunday services. Shearer shares his three-step formula for crafting a great story and how the art of storytelling impacts the church.
[00:00] Introduction of Brady Shearer of Pro Church Tools.
[02:33] Seize the 167 hours beyond the Sunday service.
[04:23] The importance of story.
[07:45] Using stories.
[09:20] Three-step formula for telling a story.
[12:17] Replacing mission statements with stories.
[15:23] Building a library of stories.
[22:00] The Coffeehouse Hot Seat.
[26:48] Parting wisdom.
[28:05] Resources.
Resources
Text in Church for formulas, or text “formula” to 816-482-3337
Text in Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Justin Trapp of Ministry Pass, a resource site for churches. Trapp covers the subject of how to maximize the full potential of your sermons.
[00:00] Introduction of Justin Trapp, of Ministry Pass.
[03:10] How we can leverage a sermon to the max.
[05:36] How to multi-purpose the time you invest in preparing your sermons.
[10:10] How a small church pastor can use these ideas.
[12:10] Bringing new members to your church.
[15:13] What $35 could buy your church.
[15:48] The Coffeehouse Hot Seat.
[25:10] Resources.
Resources
Text In Church for templates, or text “templates” to 816-482-3337
Text in Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Ryan Wakefield. Wakefield is a pastor with Summit Park Church and has taken a unique approach to engage guests and improve his ministry by utilizing surveys for outreach and valuable feedback.
[00:55] Smith introduces Ryan Wakefield, pastor at Summit Park Church in Kansas City.
[01:29] Utilizing a Master’s degree and marketing knowledge to improve ministry and fellowship.
[05:23] Wakefield’s main optimizing tool is the use of surveys, especially for new visitors.
[08:43] Wakefield explains the catalyst for implementing surveys - valuable tools to catalogue both positive and negative experiences.
[13:30] Smith points out that the surveys (and feedback) are driving the culture for Wakefield’s church.
[15:52] Survey Monkey is a way to engage new visitors via automated emails with survey links.
[18:48] The Coffeehouse Hot Seat
[24:49] Advice to stay laser-focused on your church’s main goals.
The 10 Questions to Ask Every Visitor:
1. How would you rate the friendliness of [name of church]?
2. How would you rate your experience during worship (the time of singing)?
3. How would you rate the message?
4. How would you rate the kids' check-in experience?
5. Would you recommend [name of church] to a friend?
6. Do you plan to visit [name of church] again?
7. What was your favorite part of your visit?
8. When did you visit [name of church] and how could we improve?
9. Mark any or all the options below that influenced your decision to visit [name of church]. (Outdoor Signage/flags, radio, google search, billboard, Facebook, friend/invitation, invite card, Twitter, email, website, YouTube/video content, mailer, other.)
10. Would you be interested in joining us at our Welcome Party - the next step in getting connected at [name of church]? The Welcome Party is normally at 6pm on the 3rd Sunday night of every month. If yes, click here to RSVP. If you want more information but are not sure if you can make the next one then put your name and email in the box below and we'll contact you.
Resources:
How to Win Friends and Influence People – Dale Carnegie
Text In Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Adam McLaughlin. McLaughlin is in charge of marketing and communication at the Life Church in Ft. Meyers, Florida and runs a powerful blog. Today McLaughlin shares practical steps you can utilize this week to bring your church’s branding, marketing, and advertising into alignment.
[00:00] Tyler Smith introduces Adam McLaughlin, who oversees the marketing and communication at Life Church in Ft. Meyers, Florida.
[00:48] McLaughlin shares his passion.
[02:23] The differences between branding, marketing, and advertising.
[04:10] Branding is the foundation.
[05:11] How a smaller church lacking resources can use this model.
[09:01] Example of branding and marketing in action at Life Church.
[11:43] Coffeehouse Hot Seat.
Resources
McLaughlin’s blog
McLaughlin’s eBook, Trust Glue
Tyler Smith, Co-Founder of Text In Church, explains his passion behind creating a podcast to share with pastors throughout the country. His website offers church communication options like email campaigns, text messages, and now, a podcast as a way to improve numbers and fellowship among smaller churches. Smith commits to helping churches face the challenges that come with increasing numbers, and to do so by utilizing technology and innovation.
[00:40] The concept behind creating a podcast to share with pastors throughout the country.
[01:07] Smaller churches, Mega-churches, and the struggle to disseminate information to congregants.
[03:08] How two brothers set out to form a better working system within church development.
[05:25] Leveraging media efforts in conjunction with church-relevance to create a useful tool for churches and pastors.
[07:59] Coffee with Pastors is aimed at sharing helpful tools, tips, and tactics for pastors to improve fellowship among their church members.
[09:55] Smith will host ministry experts and put them in the Coffeehouse Hot Seat.
[14:51] The challenges churches face and solutions in social media and innovative communication.
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